The campaign highlights the benefits of small-ship cruising and conveys the two types of yachts Windstar offers — three Wind Class classic sailing yachts and three newly renovated Star Plus Class all-suite yachts, ergo, ‘The Stars Know the Way’ and ‘The Wind Knows the Way.’
Your own private yacht
‘With this new messaging, we have the opportunity to share the personalized approach and perspective each of our ship classes inspire, including visualizing key off-ship and on-board attributes of Windstar, such as feeling like you’re on your own private yacht with only 148 to 342 guests on board,’ Windstar President Chris Prelog said.
Prelog believes the messaging will resonate with customers who know the brand well and inspire others to try Windstar. The new messaging will appear in print and digital ads, social and video, as well as a new landing page on Windstar’s website.
’12 Ways of Windstar’ holiday sale
And, on the heels of a successful Black Friday/Cyber Monday ‘Book Your Bucket List’ sale, Windstar is gearing up for its ’12 Ways of Windstar’ holiday sale, running Dec. 14-28. Fares will be reduced on select departures with a lead rate of $1,499 per person, double occupancy.
Travelers will find deals for the Caribbean, Mediterranean, Black Sea and Holy Lands, US coastal, Tahiti and trans-ocean.