The CLIA Conference will take place May 12-14 in Southampton. Around 700 people are expected to attend the event, which includes ship visits, daily conference sessions, a celebratory dinner and a trade fair, where Visit Tampa Bay will exhibit.

The Cruise Forum in December is a one-day seminar offering networking opportunities for senior travel agents, agency managers and owners, business executives and media. Further details on the event are yet to be revealed.

Showcasing Tampa to the UK & Irish market

Visit Tampa Bay works with hundreds of partners across the destination. Port Tampa Bay, Florida, is home to three of the largest cruise lines – Carnival Cruise Line, Norwegian Cruise Line and Royal Caribbean International – and is a gateway to the Caribbean and Mexico.

‘This is a new initiative for us, and we are thrilled to be on this journey to highlight our terrific offering to the UK and Irish cruise market,’ said Santiago Corrada, president and CEO of the not-for-profit organisation. ‘From our selection of world-class hotels to stand-out restaurants recognised by the Michelin Guide, a wide range of attractions, the central location of Port Tampa in the heart of our downtown and Tampa International Airport being only minutes away, we know Tampa Bay offers everything a cruise passenger is looking for.’

Visit Tampa Bay delegates will join both events, and the brand will be displayed across assets and online platforms.

Remarked Andy Harmer, MD, CLIA UK & Ireland, ‘It’s a pleasure to welcome Visit Tampa Bay as a partner organisation. The area is a vital cruise hub, enjoyed by millions of travellers every year, and we look forward to further enhancing their profile across the UK and Ireland.’