Royal Caribbean branding will appear on all first-team training wear worn by the UK’s Wolverhampton Wanderers Football Club and its staff, owing to a partnership agreement that sees the line become the club's official training wear partner.

Reaching new audiences

Royal Caribbean branding will appear during 2021/22 and 2022/23 Premier League campaigns.

‘As Royal Caribbean returns to service around the world and prepares for an incredible 2022, this partnership with Wolverhampton Wanderers F.C. presents a brilliant platform to broaden our visibility and reach,’ said Ben Bouldin, VP EMEA, Royal Caribbean International.

‘We are already a very popular holiday brand among those living in the midlands, with appeal from a wide range of holidaymakers.

‘We are delighted to be involved with the Premier League through this high visibility partnership, which will enable us to reach new audiences across multiple channels.’

Russell Jones, Wolves’ general manager for marketing and commercial growth, said: ‘We are delighted to welcome Royal Caribbean to the Wolves family. From the moment we first started talking, it was clear that we shared a progressive approach to challenging what is perceived as the norm in our respective industries…’

He concluded, ‘Planning starts now as we work on exciting and innovative ways to introduce Royal Caribbean to Wolves fans and the wider Premier League TV viewing audience.’