Part of an integrated, multi-channel advertising campaign that includes print, digital and social media, the 30-second television spot will appear on major national television networks and streaming platforms in the US and the UK starting today, before rolling out in markets around the world.
Protagonist Steve McCurry
The TV commercial, conceived by Silversea’s Global Creative Director José M. Vuolo, invites curious travelers to rediscover the world with a renewed passion. Silversea collaborator and world-renowned photographer Steve McCurry features as the protagonist, appealing to viewers to embrace their desire to reconnect with the world’s authentic beauty.
‘To the Curious’
From his suite aboard Silver Spirit, McCurry pens an open invitation, addressed ‘To the Curious,’ in which he writes: ‘To all of you who have been yearning to travel: It’s time. The world is reopening. Open up to the world.’
‘A born storyteller with the soul of an explorer, Steve McCurry was the perfect subject for the commercial,’ Vuolo said. ‘Steve is a passionate traveler who is encouraged to seek out the world’s most enriching moments — much the same as our guests.’
‘Silversea is facing its greatest expansion ever,’ Chief Commercial Officer Barbara Muckermann said. ‘But this growth coincides with a very peculiar moment in the history of travel. The doors of the world were shut on us; now they’re reopening and it’s our responsibility … to reignite our guests’ passion for discovery and let them know it’s time to start exploring again safely, which is perhaps the greatest luxury of all right now.’