The sale refers to the cruise line’s past connection to the long-running ‘Love Boat’ television series and ‘The Real Love Boat,’ the upcoming reality dating adventure debuting on CBS Oct. 5 and hosted by husband-and-wife team Rebecca Romijn and Jerry O’Connell. ‘The Real Love Boat’ is set aboard Regal Princess in the Mediterranean.

For bookings with Princess Plus or Princess Premier

Travelers booking The Love Boat Sale with Princess Plus, a bundled fare that includes drinks, Wi-Fi and gratuities, or Princess Premier, which adds multi-device Wi-Fi, specialty dining, a photo package and Princess Prizes, will receive a $100 shore excursions credit per person.

Princess promised a $765 value, based on a seven-day cruise booked with Princess Plus, with the added shore excursions credit, so those booking longer cruises and/or Princess Premier save more.

Book through October

The Love Boat Sale runs to Oct. 31 and is available to residents of the US, Canada, Puerto Rico, Mexico and Bermuda who are 21 and older.