The installment called ‘Family and the Fjords’ uses ‘Getting Started’ by Sam Fender as the backing track and shows a mother recounting her experiences of a multigenerational holiday.

Its production took place in August with filming held on location in Stavanger and Olden, Norway onboard P&O Cruises’ newest ship, Iona.

Previous ads in the ‘Holidays As Varied As You’ series include: ‘A Night at Sea,’ ‘The Big Kid’ and ‘Old Friends, New Places.’ All four cast real life relationships including a married couple, parent and child, and two friends.

Value for money

‘…In this particular ad, the family can be seen enjoying once in a lifetime shore experiences set against the stunning fjords landscape – a far cry from the traditional beach and sunbed adverts we have been used to at this time of year,’ remarked Paul Ludlow, president, P&O Cruises.

‘At a time when money must work even harder, a P&O Cruises holiday continues to offer excellent value for every member of the family, with accommodation, full board meals, theatre shows, live bands and supervised round-the-clock complimentary children’s clubs, all included…’