The deal was struck at the Formula 1 Gulf Air Bahrain Grand Prix 2022 which took place on March 20.

Reaching for net zero

Both companies have committed to becoming net zero, as highlighted by Pierfrancesco Vago, executive chairman, MSC Cruises: ‘There is a strong shared ambition between us and F1, as we are both committed to investing in research to accelerate the development and adoption of next generation technologies – both maritime and environmental in our case – to build the future of our industries in a sustainable way.

‘We are both working to continuously improve environmental performance with a clear vision to build a lasting legacy for future generations. We are looking forward to developing our relationship together as this exciting season unfolds.’

Added Stefano Domenicali, president & CEO, Formula 1: ‘It is a perfect partnership with both of us focussed on delivering the best experience for our fans and customers globally, and combining entertainment, luxury and service. We are both committed to sustainable solutions, and MSC’s insight and expertise perfectly complement our global offering and will continue to enhance our brand.’