Kyriakos (Kerry) Anastassiadis has been appointed senior advisor for institutional and maritime affairs at MSC Cruises where he will liaise with public authorities and regulatory bodies.

Anastassiadis is a senior executive with extensive expertise in consumer products and the travel and leisure sector. Prior to joining MSC, he was ceo of Greece-based Celestyal Cruises where he oversaw a rebranding exercise and a focus on Eastern Mediterranean operations.

Appointed in 2017 as the European Chairman of Cruise Lines International Association (CLIA), he has actively defended the cruise industry’s reputation and record before EU institutions and other public authorities across Europe.

Anastassiadis has held a range of senior executive positions, including general manager, ceo and president at several internationally renowned corporations, including The Coca-Cola Company, Aujan Coca-Cola Beverages Company, Polaroid and Procter & Gamble, working throughout Europe, Asia, the Middle East and Africa.

Born in the Democratic Republic of Congo and raised in Southern Africa, Kerry obtained a Bachelor of Commerce in Marketing and Finance at the University of Witwatersrand in Johannesburg and a postgraduate title in Market Research and Advertising.