KAYAK users can search and shop for a cruise by destination, cruise line and/or departure month directly on KAYAK.com. Once that search is initiated, the user is sent to a Cruise Critic-powered experience that provides reviews and wide range of bookable cruises.
‘Teaming up with KAYAK to bring our vast inventory of cruise ships and reviews to their audience of travelers is an exciting opportunity,’ said Mark Patscher, senior director of sales at Cruise Critic. ‘As demand continues to rise across the wider travel market, we’re thrilled to be able to make it easier for KAYAK to more effectively deliver a high-quality cruise experience to their extensive network of users.’
For Cruise Critic, this partnership offers a boost in traffic for the site and its partners.
Wave season timing
Added Annie Wilson, chief commercial officer at KAYAK: ‘Just in time for wave season, our travelers can now access cruise content, reviews and itineraries for a more seamless and comprehensive travel planning experience.’