The 17-day tournament kicking off January 6 will see the best players from around the globe compete at Potters Resorts, Hopton-on-Sea in Norfolk, for five separate titles.

Imagine Cruising staff will update spectators on their cruise holidays throughout the event.

The company’s CEO Robin Deller said, ‘…We are passionate about bowls and have a long association with the sport, with local community interests as well as many staff members participating for fun or a little more seriously.

‘We know many of our guests share a keen interest in bowls and are looking forward to meeting them across the tournament. We will also have the opportunity to introduce ourselves to a new and exciting audience.’

Six years supporting the game

Imagine have sponsored their local team, the Calne Bowls Club in Wiltshire, for six years.

John Potter, proprietor of Potters Resorts, said Imagine’s ‘long association with the sport makes them a natural partner, and we look forward to hosting the Imagine Cruising team at the Resort for what will be our 25th consecutive year of staging this prestigious World event…’

Last month, Riviera Travel announced it was an official partner of Bowls England.