Goodbye, Royal Caribbean Cruises Ltd. Hello, Royal Caribbean Group.

The corporate entity comprised of Royal Caribbean International, Celebrity Cruises, Azamara, Silversea, TUI Cruises and Pullmantur is now called Royal Caribbean Group.

A more modern expression

‘We felt switching to Royal Caribbean Group is a more modern expression. Modifying and updating the crown and anchor and the company name seemed practical and useful to us,’ spokesman Rob Zeiger told Seatrade Cruise News.

‘We’re rolling it out slowly,’ he added.

Recent news releases have used Royal Caribbean Group, the corporate site already has the new branding, and the Twitter handle has changed from @RCLcorp to @NewsfromRCgroup, but hasn’t switched over yet.