While the rise of wellness, consumer tech and pop up stores and experiences are playing an increasing role on board Harding+ partnered cruise ships, the company’s latest focus is on more products and strategies that support the circular economy and sustainable buying choices.
Explained Paul Cunningham, global director of buying at Harding+, ‘Pre-loved is a sector that’s growing fast amongst discerning consumers… alongside the ongoing appeal of buying new…’
He said Harding+ is ‘opening up rare and exclusive products’ for customers whose preference is luxury items, as well as ‘championing the importance of sustainability for all.’
He continued, ‘As we are also increasing the number of sustainable brands across our wider range of lifestyle and beauty products as well, building our circular economy strategy is something we will be doing much more of with our wider range of cruise and brand partners moving forward.’
Online resale store ThredUp reported in their tenth annual fashion resale report in 2022 that ‘secondhand’ fashion is likely to grow by 127% by 2026, from a market currently worth $119bn. This growth estimate is x3 the estimate for regular fashion and apparel growth in the same time period.
P&O Cruises, Carnival Cruise Line, Princess Cruises
Harding+ introduced a range of pre-loved handbags, accessories and jewellery on board P&O Cruises’ Arvia which launched in December.
The range features almost 40 different styles from some of the world’s most recognised brands, namely Gucci, Louis Vuitton, Chanel and Hermes, with pre-loved prices ranging from £250-£6,000. The luxury goods cost between 30% and 70% less than if purchased new.
Pre-loved luxury items appear on a range of Carnival Cruise Line and Princess Cruises ships, and Harding+ will launch the concept on board a further 10 ships this year.
All pre-loved items come with a 100% authenticity guarantee, with inspections from a team of specialist buyers.