Cunard said more people booked in the first week of January than any equivalent period in the last decade.

The line cited strong booking momentum across 2023 and 2024 sailings, with summer itineraries and Queen Anne’s maiden season proving particularly popular.

‘Following two of our strongest booking periods in 2022, we have seen unparalleled bookings during the start of wave,’ Carnival UK President Sture Myrmell said. ‘We’ve increased our marketing investment significantly, including the use of TV advertising for the first time as we reach and appeal to new audiences.’

SeaDream Yacht Club

SeaDream, meanwhile, declared its best booking week in company history on Jan. 19, signaling an unprecedented start to wave season.

‘Travelers continue to gain confidence in booking a future voyage, especially for small, luxurious vessels such as SeaDream I and SeaDream II,’ SeaDream’s Andreas Brynestad said.

‘SeaDream’s modernized yachts; the distinctive destinations where we go, and larger ships cannot; and the support of our valued travel partners helped make our wave season launch a success,’ he added.

Wave offers

During SeaDream’s current wave promotion, the ‘New Year’s Event,’ travelers can save $500 per suite or stateroom if they book by Feb. 3. The offer applies to nine voyages in the Caribbean and 10 in the Mediterranean departing Feb. 25 through Nov. 1, 2023.

And Cunard’s ‘Treat Yourself, On Us’ promotion features onboard credit up to $2,000 per stateroom and discounts of up to 30%. These are available for select 2023 and 2024 voyages to a wide array of destinations.