This brings the sales and marketing clout of Virtuoso’s more than 21,000 travel advisors to the new Crystal.
It follows Crystal’s recently announced partnership with Signature Travel Network.
‘Ideal partner’
‘As a leader in the affluent travel category, Virtuoso is an ideal partner for Crystal as we look towards our return to service later this summer,’ A&K Travel Group CEO Cristina Levis said. ‘The reputation Virtuoso member agencies have for outstanding dedication to their clients is a perfect fit with our own bespoke approach to service, and we are honored to have the opportunity to collaborate with their advisors and look forward to a long-term relationship.’
Crystal joins Virtuoso’s collection of top luxury hotels, resorts, cruise lines, airlines, tour operators and other travel entities worldwide. The line’s acceptance into Virtuoso gives it direct relationships with some of the world’s leading leisure travel agencies in North and Latin America, the Caribbean, Europe, Asia-Pacific, Africa and the Middle East.
Integral part of Crystal’s relaunch
‘With Crystal’s new ownership in place, we are confident that our relationship will only grow stronger,’ said Virtuoso’s Cory Hagopian, SVP sales & partnerships Cory Hagopian. “We look forward to being a integral part of Crystal’s relaunch strategy as they bring back the world-class experiences and offerings that loyal Crystal enthusiasts – from our advisors to their clients – know and love about the brand.’
Crystal Serenity’s inaugural sailing is set for July 31 from Marseille, while Crystal Symphony is to embark Sept. 1 from Athens.
