Carnival Cruise Line is incentivizing travel advisors to learn how its ships can meet their clients' needs by awarding 500 free cruises in the new 'Carnival Playbook' game.

It’s the most cruises the line has ever given away, according to Adolfo Perez, SVP global sales and trade marketing.

Today through Nov. 14

Starting today through Nov. 14, the weeklong interactive game lets advisors design the perfect vacation for an assigned ‘client persona.’ The client persona and the ship changes each day. Client personas may range from a honeymoon couple to a multigenerational family. Advisors pair them with shipboard venues they think would best fit their wants and needs.

Daily winners selected randomly

Each day the winners for a free cruise will be randomly selected. Each winner is eligible to win once and will select their desired voyage from an array of ships and itineraries.

Open to US, Canada, UK agents

Carnival Playbook is open to travel advisors in the US (including Puerto Rico), Canada (except Québec) and the UK.

The game will help advisors learn about Carnival’s offerings in a fun way, Perez said. There are really no wrong answers.

Now is the perfect opportunity with ships at 70% occupancy

Now is the perfect opportunity for this giveaway, he added, as passenger operations ramp up with 15 Fun Ships to be in service by the end of November.

‘We’re sailing at about 70% occupancy so we have room to play with and who better to have on board than travel advisors?’ Perez said. ‘We always say the best way you can sell is by knowing the product, and agents are the best at matching their client to the right cruise and destination.’

Carnival Playbook and the official rules and information are at and, for UK agents, at