Azamara unveiled 'Change the Way You Sea,' with visuals capturing the sights and experiences on an Azamara voyage.

Through this new multi-platform campaign, the brand captures the beauty to be found off the beaten path and the opportunity to fully appreciate a destination by day and night.

‘Change the Way You Sea’ encourages passengers to take the ports less traveled, and to dive deeper into destinations. By offering its country-intensive itineraries, immersive land programs and more overnights in port, Azamara lets travelers connect with the local culture and gain new perspectives.

Here is the campaign video:

‘We understand our guests are looking for new experiences at a more relaxed pace, and to make memorable connections with the destination and its locals,’ Azamara President Carol Cabezas said. ‘At Azamara, our thoughtfully crafted itineraries offer those explorers the time to immerse themselves into the culture and discover each destination by day and night for an enriching and fulfilling cruise experience.’

The multi-platform campaign — which will reach audiences via print, digital, social media, and streaming TV — offers a fresh start for the independent line and its new Azamara Onward, launching this spring, while remaining true to its core ‘Destination Immersion’ message.

New ports and explorations

Azamara is scheduled to visit more than 350 ports around the world, with more than 430 overnight stays and 850 late nights.

Upcoming highlights include a five-month world voyage in 2024, accessing more than 40 countries with a focus on world wonders.

The line will introduce new AzAmazing Journeys (land tours) like an adventure aboard Switzerland’s Glacial Express Train followed by a day excursion to Mount Rigi and a sunset cruise in Lucerne.

More country-intensive itineraries are in store, including a new Black Sea program.

Maiden calls are scheduled at ports like Alta, Norway; Brest, France; Çeşme, Turkey; and Fredericia, Denmark, among others.