The two companies were already linked, from an ownership perspective, by Certares Management, the New York-based private equity firm that became a co-owner of Avoya in November and owns Internova Travel Group, which includes Travel Leaders Network.

Proprietary marketing solutions and technology

As a well-known consumer brand and developer of proprietary marketing solutions and travel technology, Avoya provides resources to thousands of companies, including cruise lines, tour operators, resorts and the independent travel agencies in its network.

Avoya’s patented technology includes its Agent Power SaaS technology that saves time and money by providing travel agency owners with the resources to meet their business needs; a Live Leads program that sends new clients directly to specialized, independent travel experts; a full menu of support, professional development and education services; and exclusive pricing and promotions.

‘We are excited to welcome Avoya Travel Network as our newest member,’ said Roger Block, president of Travel Leaders Network. ‘Avoya has done groundbreaking work in developing a platform to support its independent travel advisors, and the company’s recent growth is a testament to those efforts. Their unique ability to drive business to our preferred supplier community due to their disciplined process and innovative solutions makes Avoya the perfect partner.’

Mutual benefits

This new relationship is expected to benefit both companies by providing additional opportunities for growth and delivering more value to consumers. Avoya Travel’s network of independent agencies will gain access to many of the TLN marketing solutions and cruise, airfare and hotel programs developed by Travel Leaders Network.

‘Travel Leaders is one of the most respected names in travel and our two companies are a perfect fit. We look forward to the opportunities that membership in Travel Leaders Network will bring to our members,’ said Jeff Anderson, co-CEO of Avoya Travel.