Encompassing the 2022-2024 seasons and rivers, lakes, ocean and expedition experiences, the 156-page guide is a resource for travelers and a sales tool for travel advisors. The atlas illustrates the company’s ‘Discovery Runs Deep’ message with stunning imagery and descriptive narratives highlighting voyages across the eight-vessel fleet and shore excursions in more than 120 North American ports.
‘The new atlas is another milestone achievement as we continue to introduce the American Queen Voyages brand, comprehensively encouraging a deeper discovery of North America one page at a time,’ said Kari Tarnowski, SVP marketing and sales, American Queen Voyages.
The atlas cover shows the diversity of experiences with the ocean port of Savannah, Georiga, the expedition destination Ketchikan, Alaska, and rivers favorite Louisville, Kentucky. Numbers illustrate waterway and destination locations including mile markers and geographic coordinates.
The design continues the deconstructed paddlewheel theme, reflecting individual paddles or ‘bucket boards,’ as they are called on the river, creating a pattern representing movement. This graphic was first established with an algorithm measuring the distance traveled and varying nautical speeds on a vessel.
A QR code on the atlas connects to a video.
‘”Discovery Runs Deep” and exploring North America continues to resonate,’ said Shawn Bierdz, chief operating officer, American Queen Voyages. ‘As we celebrate our company’s 10th anniversary and prepare our largest vessel deployment in history, this new atlas will equip travelers and advisors with a visually-rich resource to plan experiences with American Queen Voyages through 2024.’
New loyalty Club AQV preview
The atlas provides details on suites and staterooms, entertainment and enrichment, previews the new Club AQV loyalty program and provides ongoing SafeCruise health and safety protocols.
The atlas will be mailed to customers in the coming days. It is available in print and digital versions on request at www.AQVoyages.com.